Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the State’s lead tourism marketing, destination and experience development and major events agency.
TEQ’s vision is to inspire a global desire for Queensland by showcasing its unique identity through bold world-class marketing and events, driving travellers to choose our state and deepening pride in the place we call home.
Job Description
Join TEQ as our Digital Content Leader and shape the future of our consumer-facing digital channels. This role leads content strategy, creation, and governance across platforms including Queensland.com, email, social media, and emerging platforms. You’ll manage a Digital Content Specialist and commission freelancers to deliver high-quality, impactful content that meets business goals. With a strong editorial eye and creative vision, you’ll drive innovation in digital workflows, channel optimisation, and tech adoption. Success in this role requires deep expertise in SEO, GEO, and AI-driven search platforms, plus the agility to adapt to the ever-evolving digital landscape.
Key duties
Lead and inspire a high-performing content team, fostering a culture of creativity, innovation, and operational excellence.
Champion the Queensland brand, ensuring it is consistently reflected across all digital content and team activities.
Strategically plan and oversee consumer-facing digital content across organic and paid channels, aligning with brand and business objectives.
Optimise content performance using consumer insights, behavioural data, and emerging technologies including AI and SEO best practices.
Manage stakeholder relationships, collaborating with internal teams, freelancers, and agencies to deliver integrated content plans.
Oversee governance and reporting, including budget management, KPI tracking, and continuous improvement of content processes.
For further information on the role please access the position description Digital Content Leader
Desired Skills and Experience
For this role, we will consider your:
Proven experience in content marketing strategy and execution across websites, EDMs, and social media (organic and paid).
Strong leadership and stakeholder engagement capabilities.
Expertise in content strategy, workflow optimisation, and governance.
Advanced SEO knowledge and familiarity with AI-driven search platforms.
Ability to deliver both organic content and paid campaign assets aligned to business goals.
Exceptional written and verbal communication skills, with the ability to influence across teams.
To apply please submit your resume and a cover letter which outlines your skills and experience to the requirements above. Applications close Friday 19 September 2025.
Tourism and Events Queensland recognises the importance and uniqueness of Queensland’s Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position. This is an is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991.
We know recruitment agencies work hard to connect great people with great roles, however, on this occasion, we’re handling this one ourselves. We kindly ask you not to reach out, thank you for your understanding.
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