Media and Travel Trade Familiarisations Specialist
25/08/2025
08/09/2025
Permanent - Full Time
Fortitude Valley
Commercial and Partnerships
Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the State’s lead tourism marketing, destination and experience development and major events agency.
TEQ’s vision is to inspire a global desire for Queensland by showcasing its unique identity through bold world-class marketing and events – driving travellers to choose our state and deepening pride in the place we call home.
Job Description
About the role
The Media and Travel Trade Familiarisations Specialist is a permanent position within the Commercial and Partnerships Group. It is responsible for designing, planning, and coordinating activities and experiences for travel trade partners, media, and influencers visiting Queensland. Their goal is to generate positive publicity, sales, and engagement that promote Queensland as a destination of choice.
The aim of the Media and Travel Trade Familiarisation (Famils) team is to deliver experiential and motivational itineraries that are aligned to TEQ’s target markets, marketing messaging and brand objectives. To ensure that the outcomes of all visits are delivering a demonstrable return on investment, the business, publicity or commentary generated will reinforce all TEQ’s annual marketing activities and objectives. This is achieved by working in partnership with TEQ international offices and TEQ internal teams, Regional Tourism Organisations (RTO’s), Tourism Australia (TA) and industry partners.
Key duties
• Design and coordinate famil experiences that promote Queensland’s brand and destination messages for TEQ, Tourism Australia (TA), and media partners.
• Select destinations and experiences based on market research and stakeholder input to align with strategic objectives.
• Build and maintain strong industry relationships with tourism operators, government bodies, PR agencies, and internal teams to support famil program delivery.
• Develop tailored itineraries and story angles that match media and travel trade audiences that showcase relevant products to targeted markets.
• Manage famil logistics and budgets, including bookings, payments, risk governance, and financial reconciliations in line with business policies.
• Track famil effectiveness and maintain databases, preparing reports and documentation for stakeholders and participants.
• Strong knowledge of Queensland destinations and tourism products, with deep understanding of consumer travel trends across domestic and international markets.
• Proven experience designing and hosting Famils, including tailoring story angles to meet marketing objectives.
• Exceptional relationship-building and stakeholder engagement skills, with the ability to collaborate, negotiate, and influence partners to achieve strategic outcomes.
• Highly organised project management capabilities, with a track record of managing multiple programs under tight deadlines.
• Sharp attention to detail and commitment to continuous improvement, ensuring high-quality famil delivery and refinement.
• Confident public hosting and representation skills, including escorting Famils and attending industry events as required.
To apply please submit your resume and a cover letter which outlines your skills and experience to the requirements above. Applications close 8 September 2025.
We know recruitment agencies work hard to connect great people with great roles, however, on this occasion, we’re handling this one ourselves. We kindly ask you not to reach out, thank you for your understanding.
Tourism and Events Queensland recognises the importance and uniqueness of Queensland’s Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position. This is an is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991.
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